Kindle Fire dragged into Apple’s “app store” suit against Amazon
By Jacqui Cheng
Apple has set its sights on the Kindle Fire as part of the company’s trademark lawsuit against Amazon. In an amended complaint filed this week, Apple argued that Amazon began altering its own “Appstore” marketing when it introduced the Kindle Fire in September, and Apple sees the move as an attempt to conflate consumer expectations between Apple’s App Store and Amazon’s.
When Amazon first introduced its Appstore for Android earlier this year, Apple was not pleased. The company immediately filed a lawsuit against Amazon, arguing that Amazon was illegally using Apple’s trademarked term “App Store” to market its own products. But things have not gone as smoothly as Apple would have liked; US District Judge Phyllis Hamilton denied Apple its request for a preliminary injunction because she felt Apple hadn’t yet shown sufficient evidence that its own trademark had been diluted by Amazon.